Our vision
Where we are going
To help businesses unlock the full potential of digital by combining strategic thinking, creativity and technology — and to build a digital company recognised for meaningful, measurable work in Pakistan and beyond.
About us
Digital work that
contributes to growth.
Techneeq is a digital marketing and digital solutions company built around a simple idea: businesses need more than digital activity — they need digital work that contributes to growth.
Who we are
Founded in 2020, Techneeq brings together marketing professionals with more than two decades of combined experience across sales, marketing, revenue management, e-commerce and digital transformation.
Our work sits at the intersection of strategy, creativity and technology. We help businesses define how they should show up, build the assets they need, communicate with their audiences and use digital channels more effectively.
The journey has been shaped by working closely with businesses where digital visibility, customer experience and commercial performance matter. That has given Techneeq a practical understanding of hotels, restaurants, banquets, travel businesses and other service organisations.
Vision and mission
Our mission
What drives us
To create practical, innovative and measurable digital solutions that help businesses build stronger brands, reach the right audiences, improve customer experiences and achieve their commercial goals.
The best digital work starts with understanding the business. Every strategy, creative asset, campaign and website should have a purpose, and every meaningful activity should be capable of being understood, measured and improved.
Values
What we hold to
Transparency
Clients should understand what is being done, why it is being done and how performance is being evaluated.
Commitment
We take responsibility for the work entrusted to us and build relationships around reliability, responsiveness and shared objectives.
Delivery
Ideas only create value when they are executed. We focus on turning strategy into tangible digital work.
Innovation
Digital changes constantly. We challenge assumptions, test new approaches and look for better ways to create value.
People behind progress
Leadership
Sumira Rashid
Founder & Managing Director
Sumira founded Techneeq and leads it day to day. With eight years in digital marketing, she is the mastermind behind the agency's most imaginative campaigns — known for out-of-the-box thinking and for leading the conceptual development of brand narratives from first idea to finished work. She works closely with the creative team to turn bold concepts into campaigns that actually run, and holds the line on the standard everything ships at.
- Brand narrative
- Audience engagement
- Meta campaigns
- Email marketing
- Creative direction
Jahan Zeb Iqbal
Co-Founder & Director
Jahan Zeb co-founded Techneeq and shapes its commercial direction. Over twenty years in marketing have made him a revenue-focused operator first and a strategist second: he reads an existing marketing effort, finds where performance is leaking, and rebuilds around the gap. His work spans campaign visualisation, performance marketing, Google Analytics, Google Ads and social strategy, with a bias toward continuous optimisation over set-and-forget.
- Performance marketing
- Campaign visualisation
- Google Analytics
- Google Ads
- Social strategy
Techneeq's wider team brings together content, social media, influencer marketing, creative design, motion and digital campaign expertise.
Why Techneeq
More than a digital agency
More than a digital agency
Different digital disciplines under one partner, so you are not managing disconnected suppliers for strategy, branding, content, marketing, design and web development.
Business first
We begin with the business objective. The channel, campaign or technology comes after the objective — not before it.
Industry understanding
Experience in hotels, restaurants, banquets and travel gives us a feel for customer journeys where reputation, discovery, experience and conversion all matter.
Creative and commercial
Creative work gets attention. Commercial thinking turns attention into action. We bring both.
Data-informed
Tracking and analytics show what is happening, where the opportunities are, and where digital activity can be improved.
Connected execution
A website should support marketing. Branding should guide content. Social should reflect the brand. Advertising should connect to landing experiences.